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Norwegian Airlines: Next Stop New York

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Last Tuesday commuters in Oslo had an unexpected journey to work. The entire Nationaltheatret metro station had been transformed into bustling Times Square subway station in a campaign to promote Norwegian Airlines low cost, nonstop flights to New York.

Advertising Agency:M&C Saatchi, Stockholm, Sweden

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Johnson & Johnson Listerine: The Listerine Distance Billboard

May 12, 2015Filed under Outdoor, Health & Beauty and Pharmaceutical

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Exploiting the studies on proxemics, we demonstrated the existence of a physical distance within which you cannot feel indifferent towards other people, approximately 60 cm.J Walter Thompson, Rome called it, the Listerine Distance. Using an interactive billboard, we asked people to enter within this distance, living the "magic" experience of coming close to other people. The interactive billboard proves the campaign’s idea: only those who have the self-confidence to enter in the most intimate zone can establish new empathic relationships with other people. The billboard also works as a free sample machine: the target lives in first person what happens when they take courage and approach another person, linking this experience to Listerine, thanks to the Listerine free product sample they have just received.

Advertising Agency:JWT, Milan, Italy
Chief Creative Officier:Sergio Rodriguez, Enrico Dorizza
Executive Creative Director:Flavio Mainoli
Art Director:Massimiliano Traschitti
Copywriter:Antonio Codina
Director:Giorgio Varano
Executive Producer:Fabrizio Razza
Producer:Michela Fiaschi
Client Team Director:Cristina Barbiero
Agency Producer:Valeria Della Valle
Account team:Elisabetta Zauli
Account Manager:Francesca Costanzo

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Acqua Vitasnella: The Perfect Woman

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Advertising Agency:Saatchi & Saatchi, Milan, Italy
Executive Creative Director:Agostino Toscana
Creative Director:Alessandro Orlandi, Manuel Musilli
Art Director:Alessandro Orlandi, Manuel Musilli
Copywriter:Antonio Di Battista, Leonardo Cotti
Account Manager:Francesca Bertocco
Tv Producer:Erica Lora Lamia, Silvana Gabelli
Production:Unit9

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Fernet Branca: The Bitter Voucher

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How do you celebrate the 170th anniversary of an old-fashioned Italian bitter? With a poster promoting free shots....? All you have to do is tear of a voucher from the bottom of the poster. Just too bad that the poster and the coupons are a classic trompe l’oil painting, painted directly onto the wall... Yup, Fernet Branca will do a lot t o prove that “Life is bitter”.

Advertising Agency:Ogilvy & Mather, Copenhagen, Denmark
Creative Director:Jakob Staalby & Jesper Isholm
Art Director:Lukas Lund & Camilla Ploug
Illustrator:Johannes Bojesen
Photographer:Emile Sadria
Editor:Lasse Vig Jensen

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Toyota Yaris: Made in France

March 02, 2015Filed under Film and Automotive

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Advertising Agency:Saatchi & Saatchi + Duke, Paris, France
Creative Director:Frederic Temin
Art Supervisor:Nicolas Chauvin
Art Directors:Philippe Rachel, Carl Harborg
Copywriters:Carl Harborg, Philippe Rachel
Tv Producer:Martine Joly, Prodigious
PostProducer:Franck-Herve Marc
Sound Producer:Boris Nicou
Arrangements:Guillaume Le Guen, Yannis Dumoutiers
Sound Studio:Capitaine Plouf
Production House:Wanda
Producer:Claude Fayolle
Director:Wilfrid Brimo

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Starting with the idea that one piece of paper can be as responsive as a website and that it can be adapted to all the formats we want, we created a print ad in which all the information is adapted to the space available in the page as this is folded. Like the websites that are optimized for different screen sizes, the Correio da Manhã print ad was conceived to be manually adapted to 3 formats, so that the readers can get to know the newspaper new website and how it can be easily accessed by tablet or smartphone.

Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:Nuno Gomes
Copywriter:Rui Antunes
Creative Supervisor:Joao Guimaraes
Managing Partner:Francisco Costa
Account Director:Paulo Caixeiro
Account Executive:Catarina Oliveira
Tv Producer:Paulo Carrapito
Tv Production:Mixturas
Production & Logistics:Eduardo Vale, João Carrapito, Álvaro Carrapito
Packshot animation:Tiago Simões

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NBA: NBA All-Star 2015 | New York Takes Center Court

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Advertising Agency:DDB, New York, USA
Executive Creative Director:Joseph Cianciotto
Creative Directors:Rich Sharp, Mike Sullivan
Art Director:Mina Mikhael
Copywriter:Turan Tuluy
Producer:Tiffany Campbell
Account Executive:Jackie Schultz
Design and Animation:Transistor Studios

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TAM: Family Safety Instructions

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Advertising Agency:Wunderman, Brazil
Creative Directors:Paulo Sanna, Fábio Matiazzi, Rafael Palermo
Creatives:Guilherme Medici, Daniel Ogawa, Breno Amaro, Bruno Almeida, Rafael Carvalho,Daniel Ribeiro
Account team:Patricia Bulhoes, Saulo Fusari, Carlos Eduardo Teixeira
Media:Fernanda Alcantara, Bruno Antunesa, Juliana Marino
Rtvc:Rodrigo Cassino, Cléo Andrade
Producer:Vetor Filmes
Director:Coi Belluzzo
Director Of Photography:Cleisson Vidal
Producers:Vandreia Ribeiro, Giovana Grigolin
Editors:Marcelo Teixeira, Poliana Martins
Post Production:Fábio Truci
Audio Producer:Timbre
Soundtrack:Leandro Santos
Account:Mairena

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Canon / Oliver-Pyatt Centers: Tangible

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Advertising Agency:Miami Ad School, New York, USA
Art Directors:Frank Garcia, Giulia Magaldi
Copywriter:Begoña Mas

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KFC: Like father like son

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Bucket of tenders. You'll get a taste for sharing.

Advertising Agency:Lowe Strateus, Paris, France
Creative Directors:Eric Holden, Remi Noel
Copywriters:Hélène Pinault, Maxime Gastal
Tv Producer:Muriel Allegrini
Production:75

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McDonald's: Math

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Advertising Agency:TBWA\Lisbon, Portugal
Creative Directors:Leandro Alvarez, Gezo Marques
Copywriter:Joao Ribeiro
Production:Ministerio Dos Filmes
Director:Marco Martins
DoP:Kaka

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Sony Mobile Xperia Z3: Go The Distance

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Physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. Watch how the boys got on over 2 days as they see how much is possible on a single battery charge, in an endurance test like no other.

Advertising Agency:HeyHuman, London, United Kingdom
Executive Creative Director:Bo Hellberg
Creative Director:Shnoosee Bailey
Art Director:Antonio Gizzonio
Copywriter:Maisie Willis
Producer:Alexis Garcia
Production Company:London:DC
Directors:Dan Saunders & Dan Heaver