Fernet Branca: The Bitter Voucher
How do you celebrate the 170th anniversary of an old-fashioned Italian bitter? With a poster promoting free shots....? All you have to do is tear of a voucher from the bottom of the poster. Just too bad that the poster and the coupons are a classic trompe l’oil painting, painted directly onto the wall... Yup, Fernet Branca will do a lot t o prove that “Life is bitter”.
Advertising Agency:Ogilvy & Mather, Copenhagen, Denmark
Creative Director:Jakob Staalby & Jesper Isholm
Art Director:Lukas Lund & Camilla Ploug
Illustrator:Johannes Bojesen
Photographer:Emile Sadria
Editor:Lasse Vig Jensen
Creative Director:Jakob Staalby & Jesper Isholm
Art Director:Lukas Lund & Camilla Ploug
Illustrator:Johannes Bojesen
Photographer:Emile Sadria
Editor:Lasse Vig Jensen
