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Santa Casa de Misericórdia de São Paulo: AIDS, Hepatitis, Pneumonia

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Obesity kills more people than Aids. Prevent it by exercising often.

Obesity kills more people than Hepatitis. Prevent it by exercising often.

Obesity kills more people than Pneumonia. Prevent it by exercising often.

Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho, Flávio Casarotti
Art Director:Rafael Goulart
Copywriter:Bruno Souto
Photographer:Marcelo Ribeiro