PUBLICIDADE

Danone Bonafont: 70% Mom, 70% Hippie, 70% Boy Scout

“70% of you can be pure.
Bonafont eliminates toxins and purifies water in your body.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Kleyton Mourao
Copywriters: Laura Esteves, Pedro Guerra
Photographer: Rodrigo Ribeiro
Art-Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Eduardo Gagliardi