When the ad is picked up, it looks as if it is being held by four hands. This is designed to symbolize the road handling quality of the Audi quattro.
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Directors: Karpat Polat, Ali Bati
Art Director: Ali Bati
Copywriter: Gokhan Akca
Photographer: Ali Bati
Illustrator: Ali Bati
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