McDonalds: Free Coffee Pole, Bus shelter
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Advertising Agency: Cossette West, Vancouver, CanadaCreative Directors: Bryan Collins, Rob SweetmanCopywriter: Michael MilardoAccount Supervisor: Kim KletzelProducer: Dennis Bayluk, Dyna Graphics LtdArt Director: Eric ArnoldGroup Account Director: Nadine Wilson
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Advertising Agency: Cossette West, Vancouver, CanadaCreative Directors: Bryan Collins, Rob SweetmanCopywriter: Michael MilardoAccount Supervisor: Kim KletzelProducer: Dennis Bayluk, Dyna Graphics LtdArt Director: Eric ArnoldGroup Account Director: Nadine Wilson
Sem comentários:
Enviar um comentário