Lego : Drugs, Sex, Violence
The television, although a great source of entertainment, it’s also known as the idiot box. And in recent years, its influence on children, due to the content, has become a growing concern among parents.However, as parents, we can’t stop children from watching television, but we can offer an alternative form of entertainment. One that builds their minds and imagination.We developed a campaign, which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject.
Advertising Agency: Naga DDB/Rapp, Malaysia
Copywriter: Raymond Ng, Ted Lim
Graphic Designer: Chow Kok Keong
Photographer: Chen Kim Mun (360 Degree Studio)
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